Château Morrisette is toasting a new trade deal that will send thousands of cases of its wine to China over the next five years.
Through an agreement with the Tianjin Commodity Exchange Company Limited, the Floyd County winery will ship about 1,150 cases twice this year with the first round slated to arrive this week.
Gov. Bob McDonnell’s office announced the deal Monday, as the governor is in China for a trade trip. It marks the first international export agreement for the winery, estimated to be worth thousands of dollars initially.
The winery is sending its Château Morrisette Merlot, according to George Weldon, general manager of Château Morrisette.
Wine education in China generally comes from France, Weldon said, and the winery’s name and its wine, made in the French style, were among the attractions to its brand.
Many wine lovers might be familiar with the winery’s Black Dog and Our Dog Blue, but they are staying home – at least for now.
McDonnell’s office also announced Monday a new agreement that will increase the Hamilton Beach brand presence in China.
“It is an honor to be present for an historic event that further launches a Virginia-based company’s products into the Chinese consumer market, which is one of the largest and fastest-growing in the world,” McDonnell said in the announcement.
“Hamilton Beach Brands Inc. has thrived in the United States for more than a century, and through its first distributor, YingLi, will now grow its brand in a new international market.”
The Henrico-based company has had some products available in the Chinese market since mid-2012.