The Colonial Williamsburg Foundation has chosen The Martin Agency as its advertising agency.
The foundation, which operates and maintains the 18th-century site as an educational and tourist venue, announced this morning that it had picked the Richmond ad agency to develop a new brand campaign.
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The Martin Agency had the foundation’s account once before in the late 1960s.
In a release, agency chairman John Adams recalled that Martin “engaged Norman Rockwell to come and immerse himself in the Historic Area of Colonial Williamsburg for a campaign that featured his famous drawings. Just like Rockwell’s ads resonated in the ‘60s and ‘70s, the right advertising in 2012 will invite visitors to give this city a reappraisal.”
The agency’s campaign is scheduled to launch this spring.
The new brand campaign comes as paid attendance for the historic area at Colonial Williamsburg fell 3 percent in 2012 compared with the previous year, marking a 40-year low in paid attendance.
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This has been a breaking news update. Read more in tomorrow's Richmond Times-Dispatch.
