For years, DuPont used "Better things for better living . . . through chemistry" as its advertising slogan.

The post-World War II catchphrase trumpeted the arrival of nonstick, easy-clean, disposable living.

But the synthetic chemicals that make products so easy to use have toxic components that trigger potentially dangerous reactions in humans and pets, according to "The Toxic Consumer -- Living Healthy in a Hazardous World" by Karen Ashton and Elizabeth Salter Green (Sterling; $12.95).

The postwar years were "a time of incredible regulatory laxity combined with high-profit, quick-fix invention and a consumer market keen for the next 'new and improved' product," Salter Green told The Times-Dispatch.

There are potentially harmful chemicals in almost everything we bring into our homes, according to the book. Ashton and Salter Green chronicle several major villains and the products in which they're found.

One example is formaldehyde, a compound strongly associated with sick-building syndrome. It can be found in synthetic carpeting, permanent-press draperies, particleboard (cabinets, furniture, plywood paneling and shelves), paints and varnishes.

The good news, if you read to the end of the book's scary parts, is that many of the chemicals either have been encapsulated, strictly regulated or banned.

The book emphasizes how important it is to read package ingredients, research products and follow directions carefully. Opening windows occasionally, using natural flooring instead of carpeting and choosing organic paint and non-toxic furniture can help your family breathe easier.

"We can all take action by adapting our purchasing patterns," Salter Green said.

Here are some examples:

Choose alternatives to PVC flooring, carpeting

Instead of PVC flooring or carpeting, which contain flame retardants, stain resisters, antimicrobial treatments and formaldehyde in glue backing, use: